Email Made Simple!
At Plan of Action.net we offer everything you need to create, send and measure your successful email marketing campaigns. You can track your results and manage your subscribers/client lists from our easy to use web interface. We put you in control but offer our expert assistance as much or as little as you would like.
Use our templates or we can custom design
We have a number of templates that work right out of the box or we can custom design your email or newsletter. You might have a template for media releases and another a the monthly newsletter or updated catalog - it's completely up to you.
Powerful Reporting
The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it. See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.
List Management
We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you've got a small list, or need to get your hands dirty with segmenting and personalization, we've got you covered.
e-Marketing Made Simple
Designs that Work
Reporting
List Management
Reporting snapshot
All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are all viewable.
Who opened your email?
Our opens over time report makes it easy for you to see who opened their email and cab even check out how many times it was opened.
Who clicked a link?
Our link activity report makes it easy to see which links in your clients email were most popular, as well as which recipients clicked them.
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Guidelines for permission based email marketing
Why do I need permission?
Sending people unsolicited email, commercial or otherwise, is against the law in many countries worldwide. Besides that, wouldn't you rather be talking to people who you know are interested in what you have to say?
Who can I send email to?
- People who have specifically signed up through your website For example, by ticking a checkbox (not checked by default) on your signup or sales form
- People who completed offline forms & indicated they wanted to be emailed Eg: By filling in a competition or survey form where they specifically agree to receive email
- People who gave you their business card and asked to receive email If someone gives you their business card and you have also explained to them that you will be in touch by email, you can contact them.
- They purchased something off you in the last 2 years By making a purchase from you they have provided their permission implicit-ly, although it is much better to explicitly ask them.
Who can’t I send email to?
Anybody that is not covered by the list above! Here are some examples:
- Lists or email addresses received from a third party Includes any list you bought or rented, got from a partner or membership organization. No matter the claims of the source of this list, you cannot send email to them.
- Addresses you collected or "copy & pasted" from the Internet Even if they look like ideal customers for you, you can't email someone just because you found their address.
- Addresses you haven't emailed in the last 2 years Permission doesn't age well. Even if you got their permission legitimately, they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start now.
Pay when sending
Our pricing model means that you will never pay any setup, monthly or hidden fees and you only pay when you're actually sending a campaign. Design services excluded.
Campaign scheduling
You have the choice of sending campaigns immediately or scheduling it for delivery at another time. Another time can be tomorrow, next month or any time in between.